Friday, May 18, 2012

Economic Signaling Illustration

I had the privilege to illustrate this week's It's the Economy column for the New York Times Magazine. Adam Davidson's article described consumer signaling, messages sent by companies to suggest the superior quality of their product. This assignment gave me the chance to brainstorm a wide range of products for discerning individuals and conquer my fear of drawing cars. 

Also: two of my recent literary comics, Behind Every Great Novelist and The Book of the Future, are now available to purchase as prints at my poster shop.

9 comments:

elBryan said...

I love it! I always crack up when store brand or frozen food is labeled "Gourmet," as if it's supposed to make me feel like I'm dining like a king while I wait for my food to heat up in the microwave.

greasemonkey said...

I like the complexity in this one. It reminds me somewhat of Winston Rowntree's cartoons over at Subnormality.

Did you use photo references to get the cars right, or just freehand sketches?

Grant said...

Thanks! Sketched the cars freehand, but then refined them with photo reference. The trick is to make them very simple and not bother with perspective...

Greasemonkey said...

I did the same thing with the vehicles in the big cityscape on my website. Sketched in the vehicles where I wanted them, then worked from photorefs in flat perspective.

Little Toni said...

Love this,long story...bottom line I found your site! So much info in such a simple quick manner! Wow!

Judy said...

It's official. I'm a fan

Sahir Khan said...
This comment has been removed by the author.
Marcus George said...

That's how the business-consumer is basically looks like, the public will dictate what they need and businesses will do something about it by producing reflecting what the consumers are looking for, or it's vice versa, a company will look for a need and will lure the people that it's a necessity to have on their own. It's like a cycle of need and attraction. By the way, your sketches are just wonderful, I always check out your new doodles.

Jenna Wilkins said...

The best illustration of what will our future like what industrial developments could bring to our society especially to our environment. That's why I think, electronic and environment friendly vehicles are just timely.